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SEO Guides for Business Owners and Marketers

Step-by-step guides on SEO writing, keyword research, on-page SEO and technical audits. Each one is written for people who do the work themselves or want to understand what a writer or agency should deliver. We use the same methods on client projects.

All articles

Technical SEO8 min read

Technical SEO Audit Checklist (2026 Edition)

A technical SEO audit checklist for 2026: crawlability, indexing, redirects, sitemaps, Core Web Vitals, JavaScript, structured data and how to prioritize fixes.

On-Page SEO8 min read

On-Page SEO: Every Element to Optimize on a Page

A practical guide to on-page SEO elements: titles, meta descriptions, headings, links, images, schema, canonicals, and speed, with examples and a checklist.

Content Strategy7 min read

How Often Should You Publish Blog Posts for SEO?

How often to publish blog posts for SEO: pick a cadence from your budget, competition and keyword list, compare 2 to 12 posts a month, and measure results.

What we write about

Every guide targets one question people search for and answers it with steps, examples and the checks we run ourselves. When a guide needs updating because search engines or tools change, we revise it and show the new date at the top.

  • Writing for search

    How to choose one keyword per post, read the current results, outline, write and edit a piece that answers the search better than what ranks today.

  • Research and planning

    How to find the searches your customers make, judge whether you can compete for them and turn a keyword list into a realistic publishing schedule.

  • Technical and on-page SEO

    What to check in titles, headings, internal links and structured data, and how to run a technical audit that finds the problems worth fixing first.

Where to start

If you are new to SEO content, read the guides in this order. Each one builds on the previous step, and together they cover the full cycle we follow for clients: research, writing, on-page checks, publishing cadence and technical health. Each guide also links to the matching service if you would rather hand the work off.

  1. Keyword research for small businesses: find the searches worth targeting and group them into topics.
  2. How to write SEO blog posts: turn one keyword into a post that answers the search well.
  3. On-page SEO elements: check titles, headings, links and images before you publish.
  4. How often to publish blog posts: set a schedule you can keep, including updates to older posts.
  5. Technical SEO audit checklist: make sure search engines can crawl and index what you publish.

Prefer to have the writing done for you? See our blog writing service, the SEO content writing service or monthly plans and pricing.

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