Content Strategy
Topic clusters, a publishing calendar and briefs for the first 4 pieces, planned around the searches your buyers make.
Keyword research
Keyword Research Service That Maps Every Keyword to a Page
A keyword research service decides which searches each page on your site should answer before anyone writes. Without that, pages compete with each other, cover topics nobody searches for, and miss buyer queries that no page targets.
Within 5 business days we deliver a keyword map: up to 150 researched keywords with search volume, difficulty, intent and SERP features, grouped into topic clusters, assigned to an existing page or a new one, and ranked by priority. It comes as a spreadsheet plus a short written summary.
Your team or writer then knows what each page targets and what to build next, which gives pages a better chance of matching what people search.
Deliverables
What's included in our keyword research service
Up to 150 researched keywords
Each keyword comes with estimated monthly search volume, a difficulty score, intent and the SERP features Google shows for it, such as local packs or People Also Ask boxes.
Search Console starting point
We pull the queries your site already gets impressions for from Google Search Console and combine them with keyword database results.
Intent grouping
Keywords are labeled informational, commercial, transactional or navigational, so you can tell which belong on a service page and which belong in a blog post.
Topic clusters
Related keywords are grouped into clusters, each with one main term and its close variations, so a single page can target the whole cluster.
Keyword-to-page mapping
Every cluster is assigned to an existing URL or flagged as a new page to create. Where two of your pages target the same query, we mark the overlap.
Competitor gap check
We compare your visibility against up to 3 competitors you name and list relevant keywords they appear for and you do not.
Local and national terms
If you serve specific areas, we research city and region variations alongside national terms in separate clusters.
Priority order and summary
Clusters are ranked by intent, difficulty and fit with what you sell. A short written summary explains the top priorities.
Fit
Who it's for
Businesses planning new pages
Before building service, location or product pages, you need to know which terms each page should target and which pages are missing from the plan.
Sites with overlapping content
Several pages targeting the same query can compete with each other. The map shows the overlap and assigns one target per page.
Local service businesses
Companies serving a few cities or regions need to see which local variations people search and whether a separate page for each area makes sense.
Teams starting a blog or content plan
Marketing managers get a researched list of topics, grouped by intent, to use before briefing writers or committing to a publishing schedule.
Process
Our process
Within 24 business hours
Step 1: Inquiry and quote
Tell us about your site, offer and markets. Work starts once you approve the quote and pay the invoice.
Day 1
Step 2: Kickoff and access
A short call or a written questionnaire on your services, locations and customers, plus read access to Google Search Console and the names of up to 3 competitors.
Days 1–3
Step 3: Research and data collection
We combine your Search Console queries with keyword database results, then record the metrics for each keyword.
Days 3–4
Step 4: Clustering and mapping
We group keywords into topic clusters, assign each cluster to a page, run the competitor gap check and set the priority order.
Within 5 business days
Step 5: Delivery and summary
You receive the spreadsheet and the written summary by email. Revision requests go by email and are returned within 2 business days.
Timing
Turnaround & revisions
The keyword map is delivered within 5 business days of kickoff, once we have Search Console access and your competitor names. The scope covers up to 150 researched keywords and a gap check against up to 3 competitors, both agreed in the quote.
Revisions are returned within 2 business days. A revision covers changes within the agreed scope, such as moving a cluster to a different page or dropping terms that do not fit your offer.
Keyword research is a one-time service, paid before work starts. See pricing for current rates.
| Stage | Timing |
|---|---|
| Delivery | Within 5 business days of kickoff |
| Keywords | Up to 150 researched keywords |
| Competitor gap check | Up to 3 competitors you name |
| Format | Spreadsheet plus a short written summary |
| Revisions | Returned within 2 business days |
Your input
What you need to provide
- Read access to Google Search Console for the site, so we can start from queries you already appear for.
- A list of your services or product lines, including any you plan to add soon.
- The cities, regions or countries you serve, if location matters to your business.
- The names or websites of up to 3 competitors you want included in the gap check.
- Any terms to exclude, such as products you no longer sell or brand names you cannot use.
Why us
Why GONIVESS
Every keyword has a page
The map assigns each cluster to an existing URL or a new page, so every row in the spreadsheet points to a specific page to update or create.
Starts from your existing queries
Your Search Console queries come first, so the research builds on searches your site already appears for.
Scope agreed before work starts
Up to 150 keywords and up to 3 competitors, delivered within 5 business days, agreed in the quote before work starts.
Usable by any writer
The spreadsheet records intent and target page for every term, so your team, a freelancer or our SEO content writing service can work from it.
Keep exploring
Related services
SEO Content Writing
Service pages, landing pages and pillar articles researched around one commercial keyword, outlined for your approval, then written to match intent.
Blog Writing
4, 8 or 12 blog posts a month, 1,000–1,500 words each, with keyword research, on-page SEO and topics you approve first.
Related reading
Keyword Research8 min read
Keyword Research for Small Businesses: A Practical Guide
Keyword research for small businesses, step by step: find seed terms, use free Google tools, judge intent and difficulty, and map one keyword to each page.
FAQ
Keyword Research FAQ
More questions? See the full FAQ or ask us directly.
What does the keyword map spreadsheet contain?
Each row is one keyword with its monthly search volume, difficulty score, search intent, SERP features, topic cluster, the existing URL or new page it maps to, and its priority. A separate tab lists the competitor gap keywords. The written summary explains the top clusters and the pages we suggest creating or updating first.
Why up to 150 keywords and not more?
The limit keeps every keyword reviewed by hand for intent and fit with your offer, then assigned to a page. A long export of raw terms is hard to act on. For larger offers, we start with the services that matter most to sales.
Do you need access to our Google Search Console?
Read access is strongly recommended but not required. Search Console shows the queries your site already gets impressions for, which keyword databases often miss, especially for smaller or local sites. Without it we can still research from keyword databases and competitor data, but the map will not reflect your current visibility.
Can you research keywords for several cities or regions?
Yes. We research local variations, such as a service plus a city name, alongside national terms and keep them in separate clusters. The map then shows whether each area justifies its own page. If you serve many locations, list them at kickoff so we can agree which areas fit within the 150 keywords.
Will keyword research improve our rankings?
We do not guarantee rankings, and Google warns against SEO providers that do. Rankings depend on your pages, your site and your competitors. What we deliver is a researched map that shows which page should target which keywords, which gives the pages you write or update a better chance of matching what people search.
What happens after we receive the keyword map?
The summary names the pages to create or update first. Your team or a freelancer can work from the spreadsheet. If you want us to act on it, our SEO content writing service covers new commercial pages, blog writing plans cover informational topics, and on-page SEO applies mapped keywords to existing pages in batches of 10.
Get a keyword map for your site within 5 business days
Send us your site and up to 3 competitors. We reply within 24 business hours with a quote for your keyword map.