Keyword Research
Up to 150 keywords grouped by topic and search intent, mapped to existing or new pages, in a clear priority order.
Content strategy
Content Strategy Services for a 3–6 Month Publishing Plan
Our content strategy services are for businesses that publish regularly but cannot say which pages bring in buyers, which topics are still missing, or what to write next month. Without a plan, new posts repeat old ones and older pages go stale.
Within 10–15 business days we deliver a 3–6 month plan: an audit of up to 100 existing URLs, keyword research grouped into topic clusters, a publishing calendar, briefs for the first 4 pieces, an internal linking plan and a measurement plan built on Google Search Console and GA4.
Your team can execute it in-house or through our blog writing plans. Each piece gets a defined keyword and place in the site, which gives it a better chance of reaching the buyers you want.
Deliverables
What's included in our content strategy services
Goals and audience definition
A kickoff call of about 60 minutes, or a written questionnaire, covering your offers, buyers, sales cycle and the business goals the content should support.
Audit of up to 100 URLs
Each existing page or post gets a decision: keep, update, merge or remove, with a one-line reason based on its Search Console clicks, impressions and topic overlap.
Keyword research and topic clusters
Keywords are grouped into clusters, each with one pillar page and its supporting pages, so every planned piece targets a distinct query and intent.
3–6 month publishing calendar
A dated schedule of new pieces and updates to existing ones, ordered so pillar pages go live before the posts that link to them.
Briefs for the first 4 pieces
Each brief sets the target keyword, search intent, working title, outline, suggested length and the internal links to include, ready for a writer.
Internal linking plan
A map of which pages link to which, with suggested anchor text, covering both existing URLs and the pieces in the calendar.
Measurement plan
The Search Console and GA4 reports to check each month, the metrics for each cluster, and the points at which a page should be reviewed or refreshed.
Walkthrough call
We present the strategy on a call and answer your team's questions before writing starts.
Fit
Who it's for
Businesses with an inconsistent blog
Sites with dozens of unplanned posts need the audit most: deciding what to update, merge or retire before adding more.
Companies starting content from scratch
A new site or a new content program needs clusters and a calendar first, so early pieces build toward the topics that matter to sales.
In-house teams that need direction
Teams with writers but no SEO plan use the briefs, calendar and linking plan as their working documents.
Businesses about to outsource writing
A strategy sets what writers should produce and in what order, so writing budget goes to planned pieces.
Process
Our process
Day 1
Step 1: Kickoff call or questionnaire
We discuss goals, audience, offers and competitors in a call of about 60 minutes, or you answer a written questionnaire. You also share Search Console and GA4 access.
Week 1
Step 2: Content audit
We review up to 100 existing URLs and mark each one keep, update, merge or remove, using traffic data and topic overlap.
Week 2
Step 3: Research and clusters
We research keywords, check what currently ranks, and group the results into pillar and supporting pages mapped to existing or new URLs.
Weeks 2–3
Step 4: Calendar, briefs and links
We build the 3–6 month calendar, write briefs for the first 4 pieces, and prepare the internal linking and measurement plans.
Within 10–15 business days
Step 5: Walkthrough and handoff
We present the strategy on a call and deliver all documents. You execute in-house or with one of our writing plans.
Timing
Turnaround & revisions
The full strategy is delivered within 10–15 business days of the kickoff.
Content strategy is a one-time service paid before work starts; the quote states the price before you commit. Revisions are included: changes you request after the walkthrough are returned within 2 business days.
| Stage | Timing |
|---|---|
| Full strategy | 10–15 business days after kickoff |
| Planning horizon | 3–6 months of content |
| Revisions | Returned within 2 business days |
| Briefs included | First 4 pieces in the calendar |
| Format | Google Docs and a spreadsheet, presented on a walkthrough call |
Your input
What you need to provide
- Your business goals for the next 3–6 months and the products or services the content should support.
- About 60 minutes for the kickoff call, or a completed written questionnaire.
- Read access to Google Search Console and Google Analytics 4 for your site.
- The names of the competitors whose content you want compared with yours.
- Any existing keyword lists, buyer personas or past content plans.
- Who will write the content (your team, freelancers or our writers), so the briefs match their workflow.
Why us
Why GONIVESS
Audit decisions based on performance
The audit and priorities start from your Search Console and GA4 numbers, so decisions about existing pages rest on how they actually perform.
Every piece has a defined target
Each calendar entry has one keyword, one intent and one place in a cluster, which keeps new pieces from competing with pages you already have.
Ready for a writer on day one
Briefs for the first 4 pieces come with outlines, keywords and internal links, so writing can start right after the walkthrough.
Clear ownership of the plan
You own every document once the invoice is paid and can run the plan with your own team or any writer you choose.
Keep exploring
Related services
Blog Writing
4, 8 or 12 blog posts a month, 1,000–1,500 words each, with keyword research, on-page SEO and topics you approve first.
SEO Content Writing
Service pages, landing pages and pillar articles researched around one commercial keyword, outlined for your approval, then written to match intent.
Related reading
Content Strategy7 min read
How Often Should You Publish Blog Posts for SEO?
How often to publish blog posts for SEO: pick a cadence from your budget, competition and keyword list, compare 2 to 12 posts a month, and measure results.
Keyword Research8 min read
Keyword Research for Small Businesses: A Practical Guide
Keyword research for small businesses, step by step: find seed terms, use free Google tools, judge intent and difficulty, and map one keyword to each page.
FAQ
Content Strategy FAQ
More questions? See the full FAQ or ask us directly.
How is a content strategy different from keyword research?
Keyword research produces a map of up to 150 keywords assigned to pages. A content strategy uses research as one input and adds an audit of your existing pages, a dated 3–6 month calendar, briefs for the first 4 pieces, an internal linking plan and a measurement plan. Choose keyword research if you already have a publishing process and only need targets.
What happens to old posts marked merge or remove?
For each one we name the page it should be merged into and note what content is worth keeping. Merges and updates appear in the calendar alongside new pieces. For a removed page, the plan lists a 301 redirect to the closest relevant page where one exists, so links and visitors reach a live URL; pages with no relevant replacement can simply return a 404 or 410.
Do you write the content in the plan?
No, the strategy covers planning and briefs for the first 4 pieces, and writing is a separate service. You can give the briefs to your own team or freelancers, or have our writers produce the pieces through one of our monthly blog writing plans or as one-off commercial pages. Buying writing from us is not required.
How many pieces per month does the calendar assume?
The publishing pace is set from your budget and team capacity, which we ask about at kickoff. A calendar might plan 4, 8 or 12 pieces a month, including updates to existing pages, so the schedule stays realistic for your team.
What if our site has more than 100 existing URLs?
The content audit covers up to 100 URLs, so on larger sites we agree at kickoff which sections to review, usually the blog and the pages tied to your main services. If you also need a technical review of the whole site, our technical SEO audit crawls up to 1,000 URLs as a separate service.
How will we know if the strategy is working?
The measurement plan lists the Search Console and GA4 reports to check each month, the metrics tracked for each topic cluster, and when to review a page that is not gaining impressions. New pages often take several months to settle in search results, and we do not promise specific rankings or traffic numbers.
Get a 3–6 month content plan for your site
Send us your site, your goals and who will write the content. You get a quote within 24 business hours.